Monday, November 28, 2011

The Internet Retail Revolution is Here! R U Ready?

In the past two years, you’ve probably seen the proliferation of “death of” this,
that or some other marketing program croaking on the internet.

There was the death of online marketing, the death of email marketing…
it seems like everything is and/or was dying.

I'm not claiming the “death of affiliate marketing” or anything silly like that.
What I am here to tell you is that affiliate marketing is radically changing in
a huge way and you need to know about it!

That’s true for not only the most common meaning of Internet marketing
(i.e. selling digital products to people who want to make money online), but
also for almost all kinds of Internet selling in mass.

There is a HUGE industry shift taking place...
Internet selling, and thus affiliate marketing, must change because Internet
shoppers are changing dramatically.
Today’s online shoppers are savvier, smarter, more demanding and less patient than
they’ve ever been before, You and I included.

In the early days, selling on the Internet was very basic. You might say it was
like riding a bike instead of flying a plane.

The Internet was brand new. It was novel. People had never seen anything like it,
and just about anything would draw their attention.

If you set up a website with some flashing graphics and maybe some music playing,
you would probably attract lots of visitors who told you that your web site was
cool.
But people forget that selling on the Internet was VERY slow to mature.

In the early days it was a challenge just to get people to buy anything, because
they were very nervous about having somebody steal their credit card information.
That has died down. People are more willing to use a credit card and buy
something online. Or use PayPal, or use a debit card, or pay in other secure ways.

What’s different now is that Internet shoppers have become much more sophisticated.
They aren’t impressed as much by flashing graphics or gimmicks.

Shoppers are looking for substance AND who they are dealing with [you].
• They want to be able to find exactly what they’re shopping for, without having
to spend much time looking.
• They want to comparison shop with a few mouse clicks.
• They want the entire process to be convenient.
• They usually want to find bargains, [new and used].
• Safety is a given for them—they simply assume online buying is safe.
[Make sure you can verify who you are to them. Details below.]

The most obvious change is that the largest retailers on the Internet today are
focusing like a laser beam on customized product search, because that’s what gets
the attention of their savvier prospects.

the Internet retail revolution is virtually screaming two important messages for
Internet marketers who are ready for change.

The first message is...
Why in the world are you messing around with information product affiliate
marketing when Internet "retailers" with affiliate programs are like an untapped
gold mine?

I hope you get that?

Look, there’s nothing wrong with promoting digital products.
Lots of people like digital products. Commissions can be good from promoting
downloadable products like ebooks and software.

But the "retail" affiliate marketing world makes that look like chump change.
It’s sort of ridiculous when you consider the numbers but they are gigantic!

Here’s the second message of the Internet retail revolution:

Internet selling has gotten PERSONALIZED, and affiliate marketing needs to do the
same!
Yes, "Personalization" is the next big Internet retail wave!

Think about how the affiliate marketing world has grown up with the Internet.
There have been four phases so far:
1) Promoting Anything With A Commission (late 1990s)
2) Promoting Digital Information Products (early 2000s)
3) Promoting Big Ticket Info Products (late 2000s)
4) Promoting Retail Products (NOW)

The first phase was promoting just about anything that paid a commission.
It worked well for most affiliates because the industry was young and novel.

The second phase was promoting digital information products, often targeted
at other Internet marketers trying to make more money online. That worked great
too, especially as more and more people started to get on the Internet.

The third phase was promoting so-called “big ticket” information products,
like home study courses. These were a HUGE hit with the Internet marketing crowd,
and there were some great products that made affiliates a lot of money.

The fourth phase, which we are in RIGHT NOW, is promoting products for Internet
retailers or auction/listing sites.

The problem is, Affiliates have to figure out a way to increase the personalization
of their sites if they want to promote products for the Internet retailers
effectively.There’s no real alternative.

Unfortunately, the tools most affiliates are familiar with aren’t going to get them
there. Without question, the next big affiliate marketing wave is going to be
figuring out how to…

Personalize affiliate promotions to draw in savvy shoppers and MAXIMIZE CONVERSIONS
at Internet retail/auction/listing sites.
Static review sites aren’t going to bridge the gap between today’s techniques and
the intensely targeted individual customization the Internet’s retail sites are
conditioning people to expect.
Shoppers demand it now, and they’re only going to demand far more in the future.

So what can a smart affiliate marketer do?
The only answer is that you have to get smarter, and your websites have to get
smarter.
It’s no longer enough just to slap up a site in any old niche, even a pretty one,
and expect today’s sophisticated shoppers to click your affiliate links. The days
of “if you build it, they will come” are over. [If that was really the case?]

Instead, you have to:
• Attract the right kinds of prospects, specifically the people who want to shop
interactively.
• Give them the shopping experience they want, which means static review pages are
out!
• Send them to Internet retailers ready to buy, meaning they already know what they
want, and they’re willing to “click through” to purchase.

Yes, affiliate marketing has entered into the new Internet "retail" age.
Question is, R U ready to start making the transition to retail marketing?

Some observations for you to consider:


"As RETAIL affiliate marketers", we have put a ton of research into what works and
what doesn’t in today’s difficult online marketing environment.

In particular, we dug into the opportunities for Do-it-yourself start-up online
mom and pop businesses. As you may well know...

The purchase of domain names, hosting services, product discovery, time spent
understanding correct set-up and operation of a ecommerce ready business website
is daunting at best.
Add in the money spent on trial and error marketing tactics to find enough website
traffic for sales AND work a full-time job, is just to much for the majority of
people with limited time and finances. A 90% failure rate is justified!

With that said, What if a brand-name online retailer had a fully-stocked ecommerce
website with your name on it ready to go, [would your mother buy a new T.V. or
computer or iphone from you]?
Yes? Thats the opportunities Internet retailers are offering people just like you
right now!


Here is some information to look for when searching for a good affiliate retail or auction/listing business...


Look for retailers selling customized affiliate WEBSTORES with a Ecommerce PLATFORM
set up to sell a vast array of quality products [including your own]! Plus, these
WEBSTORES should include personalized advertising promos, smart phone, iPad, Itouch,
droid apps, strong worldwide networks and knowledgeable up-to-date keyword and SEO
tactics. Not to mention, excellent customer service.

A very good example of this is a 3 year old company making waves in the
retail/auction/listing selling market: Big Value Depot. See a regional Big Value
Depot portal:
http://www.BVDauctionDenver.com.
For a Large scale retailer check out www.Amazon.com

One last thing that can help you increase your online sales ten-fold...
If and when you interact with your marketing audience, make sure they know who you
are, proof-positive!

Scam and Fraudsters are anonymous. They are faceless criminals who want your money.
They know that if you don't know their identity, there is no consequence for their
criminal actions and for wreaking havoc in your life (or the life of someone you
love).
If you identify the scammers and fraudsters immediately, your risk of becoming a
fraud victim is greatly minimized. Scammers in most instances will refuse to get
identified for obvious reasons.

"Verify who you are" with your email prospects and watch your sales skyrocket!
And "verify who you are dealing with" so your business does not get scammed.
Another good example of a excellent verification system is IDhonesty:

Join IDhonesty now!


I hope this information helps you get ready for perhaps the greatest internet
RETAIL ride we are all about to witness and be a part of in our lifetimes!

1 comment:

  1. Great post and very informative. Looks like it will be a plus for businesses like http://www.usbvd.com

    ReplyDelete